Google in China Essay Example for Free

Google in China EssayGoogle is the fastest upriseing Internet search engine company. Googles mission is to conduct the worlds information and make it universally accessible and useful.(external Business Competing in the Global marketplace, pg 148-149) They convey a mantra of Dont be Evil. Google started this mantra to be the main message to show consumers they would non compromise the integrity of its search results. This case reviews the situation under which Google was required to censor its content and chose to launch its in the raw search engine site. The case explains the role of the Chinese g overnment and its regulations in the Internet market which had a negative effect on Googles operations in China. In 2000, Google started a Chinese language divine service. This service was operated from the United States. Chinese authorities blocked the site in 2002 because China censors information to their citizens. This block strike Googles managers.This was a challenge the m anagers did not plan on. If they done their research of the Chinese Government and elaboration prior to launching the Chinese language service, they would get known the block would be inevit adequate and they could set out tailored their service to the Chinese regulations, culture, and laws. Google knew China was an advantageous business and they would need to adapt their service in order for it to be acceptable and profitable. Google also had to move the Chinese operations to China. Operating from the United States caused un allow foring connection speed and hinder their operation and growth. This was a good move because it enabled Google to employee Chinese citizens who would be able to help understand and adapt to the Chinese laws, regulations, and censorship demands. Google managers made a mistake by not researching their target market. However, they acted quickly in learning and correcting this mistake.Google still offered Chinese citizens a better search engine, unless it was not without censorship. The Google search engine offers more results than its competitors, Yahoo, Microsofts MSN, and Chinas own company, Baidu. Google states Chinese consumers will get more information on their site, though not quite all of it. (International Business Competing in the Global marketplace, pg 148-149) In 2006, Google had 30 percent sh are of Chinas internet search engines. Baidu had 40 percent. This left another 30 percent split between Yahoo and Microsofts MSN search engines. These percentages are good, especially when one considers Yahoo and Microsoft had entered the Chinese search engine market prior to Google.Baidu has several advantages over Google that are mostly associated with it being a Chinese based company, the search engine has competence in pinpointing queries in the Chinese language (Yin Yulin, 2010, p. 4). Government relations with China are precarious for businesses effectiveness. Google did not have a clear understanding of what they would be i nvolved in. China has become more supported and self-confident due to its increasing economic significance.They are more reluctant to be pressed by westerly governments or companies into changing its long term regulations and censorship. Because of this aspect, China does not yet comprehend global strategies and the importance of global public relations. This causes them to be more rigid in their international business dealings. All-in-all, Google has been able to grow successfully in the Chinese search engine market and maintain the number two item (behind Baidu) in China despite their lack of early research on the Chinese culture, governmental regulations, and laws.ReferencesInternational Business. Competing in the Global Marketplace, Seventh Edition, Chapter 3 Differences in Culture ISBN 9780073381343 Author Charles W. L. Hill copyright 2009 McGraw-Hill, a business unit of the McGraw-Hill Companies, Inc.